European education and training policies have gained momentum with the debt crisis and soaring youth unemployment. In 2013, the 'European Alliance for Apprenticeships' was launched. In Germany, a role model for apprenticeship training in Europe, a national 'Alliance for Initial and Further Training' was signed just one year later. Both Alliances represent a new, experimentalist governance mode, in which a novel steering entity orchestrates stakeholder cooperation. What explains the parallel evolvement of alliances for apprenticeships in Germany and at the EU level? Studying developments around the Alliances in the last two decades, we trace and critically discuss four theorised drivers: (1) German-driven VET governance reforms with a strong influence of German best practices, (2) EU-driven cooperation that influences German VET policies, (3) cross-fertilising reforms and (4) externally driven, parallel reforms in response to governance mega-challenges. Our analysis supports a prevalence of the fourth driver: increasingly complex policy problems push both the EU and Germany to implement policy innovations such as the Alliances for apprenticeship training. In an experimentalist setting that often entails a governance by (seemingly neutral) numbers, benchmarking and learning, this also gives leeway to Germany to present itself as a pioneer of the EU's focus on dual training.