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ERIC Number: EJ1383844
Record Type: Journal
Publication Date: 2023-Aug
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: EISSN-1552-3969
What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population
Felderer, Barbara; Herzing, Jessica M. E.
Field Methods, v35 n3 p219-235 Aug 2023
Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online.
SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://bibliotheek.ehb.be:2993
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A