ERIC Number: EJ1383844
Record Type: Journal
Publication Date: 2023-Aug
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1525-822X
EISSN: EISSN-1552-3969
What about the Less IT Literate? A Comparison of Different Postal Recruitment Strategies to an Online Panel of the General Population
Field Methods, v35 n3 p219-235 Aug 2023
Even though the proportion of individuals who are not equipped to participate in online surveys is constantly decreasing, many surveys face an under-representation of individuals who do not feel IT literate enough to participate. Using experimental data from a probability-based online panel, we study which recruitment survey mode strategy performs best in recruiting less IT-literate persons for an online panel. The sampled individuals received postal invitations to conduct the recruitment survey in a self-completion mode. We experimentally vary four recruitment survey mode strategies: one online mode strategy, two sequential mixed-mode strategies, and one concurrent mode strategy. We find the recruitment survey mode strategies to have a major effect on the sample composition of the recruitment survey, but the differences between the strategies vanish once respondents are asked to proceed with the panel online.
Descriptors: Online Surveys, Technological Literacy, Information Technology, Participation, Recruitment, Foreign Countries
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Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A