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Menold, Natalja – Field Methods, 2023
While numerical bipolar rating scales may evoke positivity bias, little is known about the corresponding bias in verbal bipolar rating scales. The choice of verbalization of the middle category may lead to response bias, particularly if it is not in line with the scale polarity. Unipolar and bipolar seven-category rating scales in which the…
Descriptors: Rating Scales, Test Bias, Verbal Tests, Responses