Designed to aid in making concrete decisions on the acquisition and use of media, the criteria system and evaluation procedure described is a multiphase, objective-based decision making process. This report includes guidelines for setting up goal systems and developing criteria for the evaluation of media based on a goal system; an outline of…

Audiovision refers to electronic video tape recording cassettes (EVR). This paper discusses in broad terms the potential effect of EVR cassettes on television and culture in Western Europe with particular application to the current situation in Germany and Belgium. The author comments on the EVR market in Germany with reference to television…