This article examines the relevance of different institutional levels in higher education for the educational strategies of upper milieu students in a case study conducted in Germany. Based on our analysis of 95 qualitative interviews with Masters students from different social backgrounds, we show how upper milieu students take advantage of the…

Higher education institutions in Vietnam have embraced opportunities to collaborate internationally to address specific educational needs that have emerged as a result of an accelerated economic and political society. The shift to a global market-driven economy has resulted in the need to produce better prepared graduates, advance in technology,…

Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…

This study explores the criteria that are important for graduate students in selecting a university in Germany; how these criteria match up with students' views of the institution they ultimately attended; and how graduate students gained information about the colleges/universities they considered. This study reveals that public university…

A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…