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Direct linkStahl, Christoph; Bading, Karoline Corinna – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2020
The evaluative conditioning (EC) phenomenon is central to the study of preference acquisition and attitude formation. Early studies have reported EC in the absence of awareness, but more recent work has questioned this conclusion. In previous work, using briefly presented and pattern-masked conditioned stimuli (CSs), we found that above-chance…
Descriptors: Conditioning, Perception, Stimuli, Evaluation
Hutter, Mandy; Sweldens, Steven; Stahl, Christoph; Unkelbach, Christian; Klauer, Karl Christoph – Journal of Experimental Psychology: General, 2012
Whether human evaluative conditioning can occur without contingency awareness has been the subject of an intense and ongoing debate for decades, troubled by a wide array of methodological difficulties. Following recent methodological innovations, the available evidence currently points to the conclusion that evaluative conditioning effects do not…
Descriptors: Conditioning, Evaluation, Contingency Management, Association (Psychology)
