The development of intercultural communicative competence (ICC) becomes increasingly important in the world language curriculum and a crucial goal to prepare students for real-life communicative situations outside of the classroom. This article discusses how a simulation exercise based on the contentious construction of the Tesla Gigafactory in…

The fact that Intercultural Communicative Competence (ICC) also includes historical consciousness is known, but this dimension of ICC has so far been largely unexplored. This article aims to show that virtual cooperation between universities from two different countries can promote not only ICC but also critical historical thinking. Using…

Empathy is widely perceived and understood as an unquestioned component of Intercultural Competence (IC). The authors see the ability to empathise with others and to see their point of view as an important condition for developing an ethnorelative viewpoint, and therefore consider it important to incorporate activities into the intercultural…

Globalization and the digitalization of our lives have made it impossible to avoid (inter)cultural encounters. In the traditional classroom environment, students are expected to juggle a myriad of choices almost simultaneously. Factors like grammar, pronunciation, word choice, etc. are all important assessment factors to consider when looking at…

The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…

To be successful managers in the business world of the 21st century, MBA students must acquire global skills of business acumen, reflection, cultural sensitivity, and multi-cultural teamwork. Developing these skills requires international experience, but educating part-time MBAs creates a special challenge demanding both rigor and efficiency. This…