Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 3 |
| Since 2016 (last 10 years) | 5 |
| Since 2006 (last 20 years) | 7 |
Descriptor
Source
| Graduate Management Admission… | 3 |
| Journal of Marketing for… | 2 |
| Journal of Academic… | 1 |
| Studies in Higher Education | 1 |
Author
| Albrecht, Carmen Maria | 1 |
| Alexander Mitterle | 1 |
| Bock, Dora E. | 1 |
| Hünermund, Ute | 1 |
| Joseph, Mathew | 1 |
| Obermeit, Katrin | 1 |
| Roche, Sarah | 1 |
| Roland Bloch | 1 |
| Royo-Vela, Marcelo | 1 |
Publication Type
| Journal Articles | 4 |
| Reports - Research | 4 |
| Numerical/Quantitative Data | 3 |
| Reports - Descriptive | 2 |
| Reports - Evaluative | 1 |
Education Level
| Higher Education | 6 |
| Postsecondary Education | 5 |
Audience
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkAlexander Mitterle; Roland Bloch – Studies in Higher Education, 2024
Competition today has become a central policy imperative in higher education. Connected to resource efficiency and scarcity, it remains closely attached to the idea of the market but reaches beyond when related to positional or status orders. In the higher education literature such varieties of competition -- as distinct social processes -- are…
Descriptors: Foreign Countries, Higher Education, Commercialization, Competition
Download full textGraduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Graduate Management Admission Council, 2021
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: College Students, Student Recruitment, Occupational Aspiration, Vocational Interests
Graduate Management Admission Council, 2020
Each month, the Graduate Management Admission Council (GMAC) surveys a random sample of individuals who three months prior registered on mba.com--the GMAC™ website for prospective graduate business students. Their survey responses provide an inside look into the decision-making process of people currently considering applying to a graduate…
Descriptors: Masters Programs, Graduate Study, Business Administration Education, Administrator Education
Joseph, Mathew; Roche, Sarah; Bock, Dora E.; Albrecht, Carmen Maria – Journal of Academic Administration in Higher Education, 2014
This study explores the criteria that are important for graduate students in selecting a university in Germany; how these criteria match up with students' views of the institution they ultimately attended; and how graduate students gained information about the colleges/universities they considered. This study reveals that public university…
Descriptors: Foreign Countries, College Choice, Student Recruitment, Graduate Students
Royo-Vela, Marcelo; Hünermund, Ute – Journal of Marketing for Higher Education, 2016
A context of increased competition between higher education institutions (HEIs) for attracting potential national and international students has led universities to implement marketing communication strategies. Those strategies which are used to some extent include, among others, interactive inbound marketing. The purpose of the present…
Descriptors: Marketing, Semi Structured Interviews, Graduate Students, Decision Making
Obermeit, Katrin – Journal of Marketing for Higher Education, 2012
Student recruitment is an increasingly important topic for universities worldwide. But in order to develop sophisticated recruitment strategies, recruitment officers need to have a clear understanding of how and why students choose colleges. This review compares the German and US research concerning university choice models, choice criteria and…
Descriptors: College Choice, Information Sources, Student Recruitment, Foreign Countries
