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Direct linkScovotti, Carol; Spiller, Lisa D. – Marketing Education Review, 2011
Globalization has prompted businesses to adopt burgeoning technologies that support the efforts of distributed teams. This project unites students from geographically dispersed master's-level programs on two continents. Using videoconferencing, virtual workspace, telephone, and e-mail, MBA students at a U.S. university teamed with students from…
Descriptors: Foreign Countries, Business Administration Education, Marketing, Graduate Students
