Descriptor
| Advertising | 2 |
| Media Research | 2 |
| Audience Response | 1 |
| Children | 1 |
| Consumer Economics | 1 |
| Cultural Influences | 1 |
| Foreign Countries | 1 |
| High School Students | 1 |
| Information Dissemination | 1 |
| Information Utilization | 1 |
| Mass Media | 1 |
| More ▼ | |
Source
| Childhood: A Global Journal… | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
| Reports - Research | 1 |
| Speeches/Meeting Papers | 1 |
Education Level
Audience
Location
| Germany | 2 |
| Japan | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
PDF pending restorationReid, Leonard N.; Vanden Bergh, Bruce G. – 1979
A five-point, seven-item semantic differential scale was used to collect data from 130 high school students about their perceptions of foreign-made products and the relation of national stereotypes to product stereotypes. To assure consistency, the same product classes (all products, automobiles, cameras, and mechanical toys) and foreign countries…
Descriptors: Advertising, Consumer Economics, Foreign Countries, High School Students
Peer reviewedHengst, Heinz – Childhood: A Global Journal of Child Research, 1997
Children's publicness is undergoing a substantial change. "Scripts" created by the media and involving intensive consumption influence when, where, and how children's publicness occurs. Particularly important are attempts to develop new ways of integrating medial, sensual-active, body-, space- and group-related actions. This article…
Descriptors: Advertising, Audience Response, Children, Cultural Influences
