England has a 'pre-qualification' system of higher education admissions, where applications and offers are made to young people before exam results are received. While in most cases offers are conditional on achieving a grade target in A Level exams, recent years have seen an exponential growth in 'unconditional offers', where the offer of a place…

The research within this paper compares the positioning of students and corporate branding features on higher education institution websites within the higher education systems of Denmark, England, Germany, Ireland, Spain and Poland. The selection of countries reflects among other things different governance regimes. The paper first outlines the…

First-time entrants to tertiary education are required to make interconnected decisions about their field of study, the fees they will pay and the application requirements they are prepared to face. Their choice of programme and institution will be influenced by the costs and entry criteria. The decisions they make about what to study and where…