Around the world, these educational institutions focus their efforts on recruiting talented students, particularly from foreign countries. However, while well-established universities in developed countries can produce successful international recruitment campaigns, emerging universities still need assistance in producing a successful…

This study explores the criteria that are important for graduate students in selecting a university in Germany; how these criteria match up with students' views of the institution they ultimately attended; and how graduate students gained information about the colleges/universities they considered. This study reveals that public university…