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Greenpeace Greenspeak: A Transcultural Discourse Analysis
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Heinz, Bettina; Cheng, Hsin-I; Inuzuka, Ako – Language and Intercultural Communication, 2007
This cross-cultural discourse analysis examines the construction of environmental issues on Greenpeace web pages in China, Japan and Germany. To uncover the semantic representation of environmental activism on these sites, the authors sought to identify discursive homogeneity and divergence and to bring to light embedded cultural assumptions. The…
Descriptors: Language Patterns, Semantics, Discourse Analysis, Foreign Countries