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Aust, Frederik; Haaf, Julia M.; Stahl, Christoph – Journal of Experimental Psychology: Learning, Memory, and Cognition, 2019
Evaluative conditioning (EC) is a change in liking of neutral conditioned stimuli (CS) following pairings with positive or negative stimuli (unconditioned stimulus, US). A dissociation has been reported between US expectancy and CS evaluation in extinction learning: When CSs are presented alone subsequent to CS-US pairings, participants cease to…
Descriptors: Memory, Conditioning, Decision Making, Learning Processes