Robust strategic enrollment management plans include an integrated focus on student retention. While Piedmont University has seen steady new student growth over the past few years, retention rates had dropped from the mid-70s to an alltime low of 62 percent. Significant and immediate action was necessary. The Retention Vortex was created as a…

The purpose of this study was to examine connections between student engagement in institutional incentives and student persistence until graduation or program completion. Students ranked their ascribed levels of importance regarding institutional incentives and their satisfaction with the current implementation of those efforts at a technical…

Education costs, especially textbook prices, are outpacing inflation and becoming a serious financial burden for college students. Because student textbook use is linked to academic performance, making textbooks more affordable and accessible is one important way to enhance learning outcomes. Online booksellers allow student-to-student textbook…

This article presents an interview with Joe F. Head, Dean of University Admissions and Enrollment Services at Kennesaw State University (KSU) in Georgia, who has more than 35 years of experience in admissions and enrollment services. After completing an M.Ed. in higher education at Georgia Southern University, Head immediately landed a position as…