There has been a dramatic shift in how people engage with agriculture over the past 50 years in the United States, leading to little interaction between consumers and the farm. Despite extension initiatives to communicate with urban consumers about agriculture, the disconnect between consumers and agricultural producers continues to grow. Research…

This article will explore one library's experience creating best practices for the creation of video tutorials. First, a literature review establishes the best practices other creators have used. Then, the authors apply these best practices to the creation of their first video tutorial. Finally, they evaluate the usefulness of each practice in…

This guide describes emerging social media practices among State education agencies and other governmental organizations and suggests key steps and considerations for those interested in using social media to advance education reform.

No matter the medium--magazines, newspapers, or TV--institutional leaders need to hit the right tone and convey specific talking points to their audience. A media-savvy leader doesn't just provide accurate information; he or she can help change the tenor of a discussion and build support for crucial institutional initiatives. No university is an…