This curriculum guide is intended to provide vocational teachers, supervisors, administrators, and counselors with a suggested model for organizing a course in general marketing. Discussed first are the philosophy, purpose, and objectives of the course. Second, course admissions and recruitment procedures are outlined. Included in the next three sections are descriptions of occupations related to marketing and distributive education, descriptions of Dictionary of Occupational Titles (DOT) code exit points, a list of employability skills, and a task listing by DOT code. After an outline of the structure and content of the curriculum is presented, a series of user guide sheets are provided. Each of these contains some or all of the following: the task or unit competency addressed, a performance statement, suggested instructional activities, a list of instructional materials needed, estimated class hours, estimated lab hours, a performance objective, and suggested testing activities and resources. Examined next are facility requirements and procedures for adapting the curriculum to serve various special needs students. The following instructional management information is included: guidelines for maintaining student competency records, procedures for criterion-referenced testing, and Georgia performance standards required for graduation. A glossary concludes the guide. (MN)