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Direct linkRettig, Perry R. – Strategic Enrollment Management Quarterly, 2022
Robust strategic enrollment management plans include an integrated focus on student retention. While Piedmont University has seen steady new student growth over the past few years, retention rates had dropped from the mid-70s to an alltime low of 62 percent. Significant and immediate action was necessary. The Retention Vortex was created as a…
Descriptors: Strategic Planning, Enrollment Management, School Holding Power, Academic Persistence
