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Managing the Student for Life
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Grayson, Katherine – Campus Technology, 2010
Ever since the first customer relationship management (CRM) tools found their way onto North American campuses around 2002, higher education administrators have cringed at the mention of the word "customer," preferring to substitute "constituent" for the more sales-driven term. Yet, with competition for qualified candidates…
Descriptors: Outreach Programs, Student Personnel Services, School Holding Power, Learner Engagement