Business and economics students in Russia (n=69), Poland (n=184), Yugoslavia (n=81), Bulgaria (n=32) and two Western countries (France--n=129, United States--n=140) responded to a survey. Western students were significantly more satisfied with their education (23% to 7.5%). Only 22% of Eastern Europeans considered faculty very knowledgeable; 52%…

The objectives of this paper are (1) to review the concept of cultural metaphors, (2) to propose a specific application of cultural metaphors in the teaching of international business concepts and (3) to report two situations in which this application was used. The paper concludes with recommendations for further development of this teaching…

Discusses the need to enhance United States/European Union (EU) commercial and educational cooperation. Differences between US and EU language and trade policies are explored and the importance of plurilingualism in the global economy is examined. The role of the French Language, especially "Le francais des affaires," in facilitating…

The University of Hartford's International Summer Business Program provided French college students with perspectives on U.S. business and culture, improved English fluency, and real-world experience. The intensive one-month program led to significant improvements in business vocabulary and comprehension of business concepts. (SK)

Purpose: The author's interest in learning organisation development leads him to examine large French companies' practices regarding "high potential" executives policies and to question their selection and development processes and their capabilities to develop learning oriented organisations.The author also tries to explain why most…

The purpose of this book is to explain French educational credentials to U.S. college and university admissions officers and credentials evaluators. Following introductory sections providing a map of France and an educational and historical overview of France, the following chapters are presented: (1) elementary and secondary education (including…

One method used to examine a target culture is to focus on a single region of a target language country, approaching all the issues normally raised in a culture class through the perspective of that region. The coherence this adds to class activities and overall class structure, the manageability of topics, and the opportunity to work with a range…

The Advanced French Business course developed at St. John's University in New York is described. It emphasizes meeting students' needs for knowledge of the specialized vocabulary, expressions, and cultural information in a French-speaking business environment. It is designed for students who are at an intermediate-advanced level in French…

An overview of business education in four European countries (Italy, Great Britain, France, and West Germany) is presented and the development of business language instruction in Europe is surveyed, with emphasis on the experiences in Great Britain and Denmark. Suggestions are given for future cooperation in business language between the United…

The University of Toledo developed a course, primarily for its undergraduate business administration students, to hone their awareness of how business practices and approaches are shaped by culture. The course also aims to give students the opportunity to function effectively in the increasingly international environment of business. An outline…

This paper is a presentation of a 10-year experiment in multimedia distance learning in English for specific purposes within the general framework of a 3-year management diploma in the French higher education system. It defines, analyzes, and rationalizes key elements in the technical evolution against a background of epistemological and present…

The technique used by one teacher to incorporate cultural sensitivity into the business French course is described. Cultural orientation begins in the first class meeting with a discussion of shapes and symbols. Discussion proceeds to the hexagon, a geographic, cultural, and linguistic symbol for France. A discussion of French geography and a…

Techniques for using France's Minitel, a general information network accessible by computer from the United States, for business French courses are outlined. The Minitel system is first described and hardware and software needs for accessing its services are noted. A variety of options for presenting Minitel material to students is presented,…

Instructions and ideas for classroom use of "Jeu de Banque" (The Bank Game), an instructional game about the French banking system developed by the French Association of Banks, are presented. The structure and content of the game are discussed in terms of the American Council on the Teaching of Foreign Languages/Educational Testing…

Discusses use of case studies and role play throughout the curriculum at the Ecole de Hautes Etudes Commerciales du Nord, a French graduate school associated with the Catholic University of Lille. Provides a case study that was developed to reconcile conflicting needs in the business English classroom at the graduate level. Students require…