This paper aims at providing a theoretical and empirical discussion on the concept of pedagogisation which derives from the hypothesis of a new era of "totally pedagogised society" in Basil Bernstein's work. The article is based on empirical research on higher education policy, with a focus on the implementation of curriculum change policy in French universities. Observations provided by this research show that current orientations of policy, such as efficiency-oriented policy discourses and quality-assurance mechanisms, entail social effects on the organisation of work in universities towards pedagogisation, that is the positioning of the University itself and of its agents into pedagogic relations. Pedagogisation refers to the establishment of a certain type of social relation which involves an attempt to modify the sociocognitive and practical frameworks of social agents engaged in practice. The paper argues that the concept proves to have a descriptive potential in how power relations and social control operate within processes of policy implementation. First, it provides understanding of how categories of reform circulate from official policy discourse to local practices. Second, it enables to consider consequences on communication and social relations between agents/agencies, especially in regards to the conditions of their participation and contribution in the construction of the higher education debate.