This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or…

With rapidly increasing globalization, business students are required to understand complex global markets and adapt to the rapid changes in the global landscape. This paper discusses a project where students from International Marketing courses in Pakistan, the United States, and France used an interactive platform as a base to jointly explore…

In this article, we shall examine why the creation of avatars in virtual worlds facilitates the learning of business English. We are committed to determining the factors that enable students in a French business school to consolidate their skills in English (from linguistic, socio-linguistic and pragmatic standpoints) and to develop more general…

Business simulations are innovative instruction models for active or cooperative learning. In this paper, we look at the social constructionist roots of these education models in light of the current efforts to enhance employability skills in undergraduate and graduate studies. More specifically, we analyse the role of business simulations in…

This article proposes a methodology to create a multimodal corpus that can be shared with a group of researchers in order to analyze synchronous online pedagogical interactions. Epistemological aspects involved in studying online interactions from a multimodal and semiotic perspective are addressed. Then, issues and challenges raised by corpus…

Higher education institutions are increasingly interested in offering more flexible teaching and learning delivery methods that are often independent of place. Where foreign language learning is concerned, telecollaboration is gaining ground. This paper focuses on synchronous webconferencing-supported teaching and examines how different semiotic…

One of the most important and lasting legacies of the 20th century is globalization and the increased integration among countries and economies leading to more interactions among the peoples of different cultures. This effect has also percolated into the business environment and into the realm of business education. We have seen the…

This article focuses on how to teach intercultural communicative competence to learners of English as a foreign language enrolled in a university exchange program in Europe, and help them become "intercultural speakers." The intercultural speaker can be defined as an intermediary between his or her own culture and the other's culture.…

The authors' research examines the effectiveness of a web-based virtual learning environment (VLE) in the context of management studies. This article provides two main contributions. First, an exploratory study introduces and describes the concept of VLE applied to the training of seven students in an "interactivity design" (IS) course.…

Despite the increasing attention given to design in business, Design Thinking has had little impact on the quality of business school education. Building upon the foundations of long-standing critiques of management education and the potential for student-centric learning, the authors propose that the use of Design in Practice can significantly…

Graduate business education is becoming increasingly international. However, the complexity of creating truly integrated, cross-country curricula has stifled the development of innovative degree programs, leading most institutions to rely on the tried-and-true semester-abroad model. This article makes the case for a significantly more integrated…

This publication contains a sampling of conference papers delivered at the first European Economic Community (E.E.C.) Working Conference on Economics Education held at St. Ignatius University, Antwerp in September, 1976. Invited representative participants from the nine E.E.C. countries met to discuss common problems relating to economics in upper…

Given the growing use of virtual interaction in international business activities, business schools must provide students with experiential learning opportunities that prepare them to work in virtual organizations. This paper uses multiple case study methodology with analysis at the transaction level to analyze the dynamics of the virtual teams,…

Reflective practice is an important vehicle for the apprenticeship of tacit and procedure-oriented knowledge. This article explores the development of reflective practice in the teaching of an innovative design course. Starting from a characterization of the "materials of a design situation" (problem-solution duality, methods and tools,…

The objectives of this paper are (1) to review the concept of cultural metaphors, (2) to propose a specific application of cultural metaphors in the teaching of international business concepts and (3) to report two situations in which this application was used. The paper concludes with recommendations for further development of this teaching…