Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

With internationalization now an imperative for institutions of higher learning around the world, this article examines the specific case of how France's elite engineering and business schools, known as the "grandes écoles," have taken on this challenge. Mobilizing work on organizational allomorphism and the "glonacal"…

This research evaluates the current responsibilities, skills, and knowledge set required of digital marketing professionals. It identifies roles, qualifications, competencies, and desirable personality traits within the digital marketing environment. Our content analysis of 320 job announcements posted in 2019 and 2020 resulted in a picture of…

In this research we attempt to empirically validate a model - using signalling theory - that explains important antecedents and consequences of students' attitude towards internationally accredited business schools. Using a quasi-experimental design, we collected data from undergraduate students of eight countries across four scenarios. The…

The interconnected modern world requires business professionals to adopt a global mindset and function effectively in multicultural environments. The authors introduced multicultural experiences to their students through virtual partnerships, in which online technologies are used to virtually connect classrooms across borders. The students…

This article provides a case-based critical reflection on integrating transdisciplinary knowledge in entrepreneurship education as a framework for empowering future entrepreneurs and innovators . The increased complexity of modern societies emphasizes new requirements for teaching practices intended to equip decision-makers with the tools…

While management education increasingly uses creative crowdsourcing techniques (e.g. hackathons and innovation crowdsourcing) to help students apply their knowledge to real business problems, this research examines crowdsourcing as a learning approach that enhances students' learning experience, not by giving access to knowledge resources, but…

Purpose: Virtual collaboration provides students with an opportunity to develop cultural intelligence while fitting into the team where the members are from diverse cultures. The purpose of this study is to explore whether global virtual team (GVT) projects raise students' understanding of cultural differences. In addition, it is interesting to…

This paper reports on an Intercultural Experience Project that higher education institutions could implement to foster student intercultural competence (ICC) without the need for cross-border mobility. The project requires students to engage in multiple, direct and indirect, interpersonal and non-personal experiences with a foreign culture while…

The purpose of this paper is to carry out an empirical examination of the supply-side factors influencing dropout rates in MBA programs. We analyze the extent to which the resources and characteristics of the program (content, teaching methodology, course load, class size, partnerships, reputation) influence these rates. A GLM analysis was…

This article focuses on professional work placements for teachers of business and management. These one-year work placements seek to develop the teachers' knowledge of the business world, allowing them to improve their teaching practice and produce new pedagogical resources. We examine here, from the teachers' point of view, two questions: What…

This paper presents a compilation of personal reflections from 66 contributors on the impact of, and responses to, COVID-19 in accounting education in 45 different countries around the world. It reveals a commonality of issues, and a variability in responses, many positive outcomes, including the creation of opportunities to realign learning and…

This article is a comparative study of five pedagogical experiments that involved the use of the digital eZoomBook tool. An "eZoomBook" is a customized multi-level document incorporating links among the different layers that are accessible by tabs in a menu. eZoomBooks include a zooming in and out function allowing readers to navigate…

On signing the Bologna declaration in 1999, European countries committed themselves to addressing the reforms necessary for adapting their university education to the European Higher Education Area. This modification process culminated in 2010, and this research aims to analyse the degree of divergence that currently exists in each course subject…

The purpose of this research is to investigate the image of salespeople and of the selling function as perceived by business students across cultures. Of the several empirical investigations that exist in the sales literature, most are based on a single-country sample. This study extends previous knowledge on single-country perception of…