Higher education institutions (HEIs) engage more and more in branding activities to sustain an advantage in an increasingly high competitive environment. In such a pressing managerial context, research on brand management in the specific context of higher education expanded over the past few years. While research indicates that brand authenticity…

In this research we attempt to empirically validate a model - using signalling theory - that explains important antecedents and consequences of students' attitude towards internationally accredited business schools. Using a quasi-experimental design, we collected data from undergraduate students of eight countries across four scenarios. The…

This article provides a case-based critical reflection on integrating transdisciplinary knowledge in entrepreneurship education as a framework for empowering future entrepreneurs and innovators . The increased complexity of modern societies emphasizes new requirements for teaching practices intended to equip decision-makers with the tools…

While management education increasingly uses creative crowdsourcing techniques (e.g. hackathons and innovation crowdsourcing) to help students apply their knowledge to real business problems, this research examines crowdsourcing as a learning approach that enhances students' learning experience, not by giving access to knowledge resources, but…

This paper reports on an Intercultural Experience Project that higher education institutions could implement to foster student intercultural competence (ICC) without the need for cross-border mobility. The project requires students to engage in multiple, direct and indirect, interpersonal and non-personal experiences with a foreign culture while…