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Direct linkWitte, Anne E. – Business and Professional Communication Quarterly, 2014
One business school addressed the "zeitgeist" of the financial crisis by introducing in its inaugural seminar the cultural and ethical values too often absent from the types of transactions students are trained to manage. Drawing from cross-cultural and communication studies, the author tested "serious games"--cultural…
Descriptors: Business Administration Education, Seminars, Games, Cooperation
Peer reviewedWitte, Anne E. – Journal of Language for International Business, 1999
Discusses use of case studies and role play throughout the curriculum at the Ecole de Hautes Etudes Commerciales du Nord, a French graduate school associated with the Catholic University of Lille. Provides a case study that was developed to reconcile conflicting needs in the business English classroom at the graduate level. Students require…
Descriptors: Business Administration Education, Business Communication, Case Method (Teaching Technique), Communicative Competence (Languages)
