NotesFAQContact Us
Collection
Advanced
Search Tips
Showing one result Save | Export
Peer reviewed Peer reviewed
Direct linkDirect link
Eva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development