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Download full textBrooks, Bill – CLE Working Papers, 1994
This paper summarizes the past, present, and future of Eurodisney in France from cultural awareness and cultural business ethics viewpoints, suggesting that although the French have not bought into the American dream that is Disney, they are so heavily involved in Eurodisney from a financial angle that they can do naught but continue to provide…
Descriptors: Business, Cultural Differences, Cultural Influences, Cultural Maintenance
