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Batchelor, R. E.; Chebli-Saadi, M. – 1997
The textbook, entirely in French, is designed to help prepare anglophone students for French language usage in the media and telecommunications. It is organized according to two major themes. The first part addresses the French of advertising; chapter topics include the actors in advertising (agencies, announcers, supports), forms of advertising,…
Descriptors: Advertising, Business Communication, Computer Networks, Creativity