Purpose: This paper addresses the significance of training students in entrepreneurship to enable sustained national and international competitiveness in the knowledge-based global marketplace. Entrepreneurial education is varied, ranging from basic to in-depth courses, including customer-focused programs, such as the National Science Foundation…

Undergraduate advertising campaigns courses are known for their integration of knowledge, application of different skills, and group work. This capstone class partners with a real-world client and may be considered the last professional experience in an educational setting before students graduate. Using a multi-methods approach, this study…

The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…

We present a case study to teach data visualization with Tableau in an introductory business analytics course. The case uses publicly available data sets from touringplans.com that record wait times for various attractions at Disney World in Orlando, Florida. In the case study, students use Tableau to clean, organize, and analyze wait time data,…

This study of 643 students covering 1286 individual undergraduate business classes explored the factors impacting student acquisition of assigned textbooks and instructional materials. The findings indicated that counterintuitively, lower textbook prices did not increase acquisition rates, and that the utility of assigned materials was the primary…

As COVID-19 continues to impact various business sectors, university administrators have steadily pushed for all academic units to resume on campus operations and activities; conversely, faculty and students have expressed increased interest in continuing online teaching/learning. We aim to mitigate this "tug-of-war" between…

This chapter discusses the process Broward College in Fort Lauderdale, Florida used to embed certifications from the Council of Supply Chain Management Professionals into its associate and bachelor degree programs. Included is an overview of the process followed as well as challenges encountered. The chapter concludes with recommendations for…

The objective of this study is to explore the stereotypes that students have about agribusiness students. We seek to determine the nature of these stereotypes and how they compare relative to marketing and accounting students. Our intent is to reveal the degree of fit of the agribusiness major within a college of business, as personality…

Simulations are used in business education to improve skill attainment and application. Exit examinations, however, remain imperative measures used for accreditation. This research assesses the relationships between skill sets across business students to test the hypothesis that competencies within and between Glo-Bus as a simulation and Peregrine…

We investigate the degree of overconfidence in earnings percentile expectations one year, five years, and ten years after graduation. The results reveal extreme overconfidence in the expected earnings percentile five years and ten years after graduation. This overconfidence is only marginally explained by various demographic variables, including…

Many educators utilize simulations to create active learning environments suitable for learning outcome achievement and soft skill development, which are critical for student success in the workforce. However, many educators focus primarily on affective benefits of simulations, such as engagement and motivation, rather than cognitive impacts, such…

Employers expect college graduates to be critical thinkers. However, the impact of college curricula on critical thinking skills is debated. Furthermore, individuals with low critical thinking ability may have difficulty improving it, since they may lack the metacognition skills needed to accurately assess weaknesses in their thought processes. A…

This study investigates whether there is a difference in academic performance between students who access supplemental material through gamification versus students who do not. The study focuses on students in the College of Business Administration in a large (60,000 students) urban university, enrolled in two sections of a core course for the…

With the continuous advancements in technology, public not-for profit higher educational institutions have experienced a significant increase in the demand for distance learning. As a result, public not-for profit higher education institutions are striving to meet the demand and remain competitive and relevant in the industry of higher education…

This study is the first to explore how skill and effort drive student achievement using a framework developed by Duckworth, Eichstaedt, and Unger (2015). A statistically significant achievement difference, as measured by Comprehensive Business Exam score during the last semester in college, was identified when students were separated by standard…