The Coalition of Immokalee Workers (CIW), a Florida-based human rights organisation, has significantly improved working conditions for migrant farmworkers on large-scale produce farms in the United States, in part, through its adaptation of applied theatre strategies used in its worker-to-worker popular education programme. The farmworker-devised performances themselves are not the drivers of social change. Yet, these seemingly agit-prop skits ("teatro") initiate a process of 'collective learning', politicisation, and activism that results in a Worker-driven Social Responsibility model that mobilises direct action and affects social change.