In an attempt to increase writing center attendance and overall retention, a social media strategy was put into place in the Spring 2019 semester at Edward Waters College, an HBCU in Jacksonville, FL, and continued through the summer. In this case study, the choice of social media platforms is considered, including what platforms the Writing Center's target audience uses. The use of aggregators for scheduling is also assessed, with an eye to efficacy and economy of time and funding. Finally, the use of social media analytics is discussed to determine the best strategy for analyzing interactions with followers and other users.