This pamphlet is the fourth grade component of a series of elementary level economics and consumer education teaching resources. It contains objectives and key concepts for economic education which have been identified by the Florida State Department of Education. The first part of the document lists these objectives and concepts, as well as relevant terms and general audiovisual and print resources listed according to each concept. The main part of the document contains ideas for specific classroom activities to develop student understanding of each concept. Concepts for fourth grade include basic ideas of scarcity, money, production, and free enterprise, as well as consumer education topics such as advertising, banking, and insurance. The activities include small and large group projects, field trips, research, role playing, and drawing. For example, to learn about different advertising techniques, students are asked to collect labels or empty boxes representing various brands of the same type of product and to discuss the different types of information on each. Students can also compare contemporary advertising with that of 100 years ago. Each series of activities is accompanied by a listing of relevant children's literature resources and Florida state-adopted textual resources. (AV)