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Chaudhary, Anil Kumar; Warner, Laura A. – Journal of Extension, 2015
Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…
Descriptors: Behavior Change, Social Attitudes, Extension Education, Case Studies
Monaghan, Paul; Ott, Emily; Wilber, Wendy; Gouldthorpe, Jessica; Racevskis, Laila – Journal of Extension, 2013
A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…
Descriptors: Extension Education, Conservation (Environment), Water, Audiences