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Lehmann, Whitney – College and University, 2017
This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…
Descriptors: College Choice, Search Strategies, Online Surveys, Questionnaires
Trellis Company, 2018
In January 2017, Trellis launched a nine-month study aimed at better understanding the non-academic challenges that postsecondary students face and the ways they try to meet their basic needs while pursuing academic goals. Working with 11 institutions in Texas and Florida, researchers recruited a cohort of 72 current undergraduate students. Though…
Descriptors: Money Management, Undergraduate Students, Longitudinal Studies, Student Diversity
Harmon, Tim; Ridley, Neil – Center for Postsecondary and Economic Success, 2014
At a time of sustained unemployment and sluggish job growth, students and policymakers are increasingly asking tough questions about postsecondary education and training outcomes. Do graduates find jobs? What are they paid? What will they earn in the future? Despite growing national interest in this information, good answers are not widely…
Descriptors: Outcomes of Education, Postsecondary Education, Employment Level, Employment Qualifications

Miller, Debra A.; Rose, Patricia B. – Journal of Marketing for Higher Education, 1994
A study of 308 communications professionals in south Florida investigated interest in graduate programs, both formal degree programs and professional continuing education. Results indicate the primary reason for enrollment in a formal degree program is not economic but perceived benefit to the employer. More minority group members wanted formal…
Descriptors: Academic Aspiration, College Administration, College Choice, Communications