Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| College Choice | 1 |
| College Freshmen | 1 |
| Computer Mediated… | 1 |
| Hypothesis Testing | 1 |
| Influence of Technology | 1 |
| Likert Scales | 1 |
| Online Surveys | 1 |
| Questionnaires | 1 |
| Search Strategies | 1 |
| Student Attitudes | 1 |
Source
| College and University | 1 |
Author
| Lehmann, Whitney | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
Audience
Location
| Florida | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLehmann, Whitney – College and University, 2017
This study used an online questionnaire to survey first-time, non-transfer undergraduate freshmen students at the University of Miami to determine the perceived influence of electronic word-of-mouth (eWOM) on their college search and choice compared to that of traditional word-of-mouth (WOM). In addition, eWOM's influence was examined during the…
Descriptors: College Choice, Search Strategies, Online Surveys, Questionnaires
