Publication Date
| In 2025 | 0 |
| Since 2024 | 0 |
| Since 2021 (last 5 years) | 0 |
| Since 2016 (last 10 years) | 0 |
| Since 2006 (last 20 years) | 1 |
Descriptor
| Alcohol Abuse | 1 |
| Assignments | 1 |
| Business Education | 1 |
| Campuses | 1 |
| Case Studies | 1 |
| College Students | 1 |
| Communications | 1 |
| Creativity | 1 |
| Experiential Learning | 1 |
| Marketing | 1 |
| Persuasive Discourse | 1 |
| More ▼ | |
Publication Type
| Journal Articles | 1 |
| Reports - Descriptive | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Florida | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Experiential Learning in Marketing Communications Courses: The Demarketing of College Binge-Drinking
Peer reviewed
Download full textRozensher, Susan G.; Seal, David S. – American Journal of Business Education, 2009
The experiential learning approach has been gathering substantial momentum and support in educational circles. In the team-based experiential learning project presented here, which effectively integrated theory and application, students were charged with creating an integrated marketing communications plan to demarket binge drinking on the college…
Descriptors: Experiential Learning, Marketing, Alcohol Abuse, Campuses
