The NSU Write from the Start Writing and Communication Center (WCC) has recognized the importance of developing a social media presence to highlight the achievements and services of the Center while providing professional development opportunities to staff members. This article is aimed at educating communication center directors and staff on how…

Several land-grant institutions have adopted a name to encompass the teaching, research, and Extension components of the university, creating a brand identity for those public services. But, in the mind of stakeholders, has the connection between the tripartite mission and the brand name been made? The study reported here sought to determine…