Descriptor
Source
| Journal of Marketing for… | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
Audience
| Administrators | 1 |
| Practitioners | 1 |
Location
| Florida | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewedMiller, Debra A.; Rose, Patricia B. – Journal of Marketing for Higher Education, 1994
A study of 308 communications professionals in south Florida investigated interest in graduate programs, both formal degree programs and professional continuing education. Results indicate the primary reason for enrollment in a formal degree program is not economic but perceived benefit to the employer. More minority group members wanted formal…
Descriptors: Academic Aspiration, College Administration, College Choice, Communications
