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Warner, Laura A.; Lamm, Alexa J.; Rumble, Joy N. – Applied Environmental Education and Communication, 2018
This study tested the effect of four short videos appealing to environmental values on home irrigation users' intent to use good irrigation and fertilization practices. The videos were largely ineffective, and there was only a small effect on one of the behaviors within the fertilizer loss treatment group. Implications point to a need for…
Descriptors: Horticulture, Environmental Standards, Environmental Education, Video Technology