Descriptor
| Adults | 1 |
| Audiences | 1 |
| Comparative Analysis | 1 |
| Drug Abuse | 1 |
| Drug Education | 1 |
| Programing (Broadcast) | 1 |
| Television Research | 1 |
| Television Viewing | 1 |
| Upper Class | 1 |
Source
| Journal of Drug Education | 1 |
Author
| Wotring, C. Edward | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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| Florida | 1 |
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Peer reviewedWotring, C. Edward; And Others – Journal of Drug Education, 1979
Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…
Descriptors: Adults, Audiences, Comparative Analysis, Drug Abuse
