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Download full textMorris, Phillip; Thrall, Grant – Association for Institutional Research (NJ1), 2010
Geographic analysis has been adopted by businesses, especially the retail sector, since the early 1990s (Thrall, 2002). Institutional research can receive the same benefits businesses have by adopting geographic analysis and technology. The commonalities between businesses and higher education institutions include the existence of trade areas, the…
Descriptors: Higher Education, Institutional Research, Business, College Administration
