This article describes how evaluators and stakeholders could combine their expertise to collaboratively evaluate a program designed to promote mental health in the school environment. The program, called Youth Mental Health First Aid USA (YMHFA), was designed to help young people cope with the early stages of mental health concerns. Specifically,…

Several land-grant institutions have adopted a name to encompass the teaching, research, and Extension components of the university, creating a brand identity for those public services. But, in the mind of stakeholders, has the connection between the tripartite mission and the brand name been made? The study reported here sought to determine…