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Brandi Tatum-Fedrick – ProQuest LLC, 2024
This dissertation examines the distinct motivational variables that impact philanthropic contributions among millennial graduates of Florida Agricultural and Mechanical University (FAMU). This study focuses on examining the philanthropic behaviors of millennial graduates from FAMU, with a particular emphasis on understanding the significant impact…
Descriptors: College Graduates, Alumni, Private Financial Support, Influences
Amy Francis Betancourt – ProQuest LLC, 2022
This research study sought to better understand what motivates and influences young alumni to engage with their alma mater. For many development and alumni relations departments, alumni have become a source of private funding to assist in the decreased burden of tuition and the cost of attending college. Frequently, alumni who are reached out to…
Descriptors: Alumni, College Graduates, Learner Engagement, Motivation
Sammis, John; Bailey, Holly – CURRENTS, 2010
For the past couple of decades, customer relationship management has been quietly establishing itself as the way everybody does business. Migrating to the education community only in the past five years or so, it has acquired a more genteel transcription of its acronym: constituent relationship management. However one decodes the letters, CRM is…
Descriptors: Computers, Marketing, Student Recruitment, Alumni