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James, Delores C. S.; Harville, Cedric, II; Efunbumi, Orisatalabi; Babazadeh, Ida; Ali, Sheriza – Health Education & Behavior, 2017
Background: Despite the high ownership of smartphones, African Americans (AAs) remain underrepresented in health research and specifically mobile health (mHealth) research. This may be due to ineffective recruitment efforts. Purpose: To explore strategies for recruiting AAs into mHealth research and examine how these strategies may vary by gender…
Descriptors: Qualitative Research, Recruitment, African Americans, Health Promotion