Extension provides personalized educational services collectively known as individual contact teaching (ICT), yet these services often are not evaluated. This article presents results from pilot testing of an approach for evaluating ICT. Extension representatives and clientele provided data on ICT events, primarily office consultations and…

Most educational programs are designed to produce lower level outcomes, and Extension educators are challenged to produce behavior change in target audiences. Social norms are a very powerful proven tool for encouraging sustainable behavior change among Extension's target audiences. Minor modifications to program content to demonstrate the…

Smart phone applications are rapidly gaining popularity, and Extension programs are eager to use this teaching tool. But developing an application can be time intensive and costly. Students in environmental horticulture at the University of Florida teamed with the Florida-Friendly Landscaping™ program to develop an application with an extensive…

A tool from social marketing can help Extension agents understand distinct audience segments among their constituents. Defining targeted audiences for Extension programming is a first step to influencing behavior change among the public. An online survey was conducted using an Extension email list for urban households receiving a monthly lawn and…

Master Gardeners are very important in helping Extension deliver horticultural information to local citizens. The theoretical framework of the study reported here was based on Houle's Typology. The purpose was to develop an understanding of adult motivations to participate in the Florida Master Gardener program. The sampled population was 613…