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Direct linkMedlock, Vicky – CURRENTS, 2012
It was not all that many years ago that advancement services was thought of as the "back office"--a term that still makes veterans in the field cringe. Historically, the role of advancement services was keeping donor and alumni records up-to-date, processing gifts, sending receipts, and generating fundraising progress reports. However,…
Descriptors: Institutional Advancement, Colleges, Data, Information Utilization
