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Wotring, C. Edward; And Others – Journal of Drug Education, 1979
Summarizes an evaluation of the impact of the 1976-77 Florida Drug Abuse television campaign, targeted at middle- and upper-class individuals. The article reports audience viewing frequency of the TV campaign announcements, differences between viewers and nonviewers, plus viewing and reaction differences between target and nontarget audience…
Descriptors: Adults, Audiences, Comparative Analysis, Drug Abuse
Barrett, Janice M. – 1995
A study of Channel One, the 10 minutes of television news programs and 2 minutes of commercials in classrooms, described the opinions and evaluative comments of participant teachers, librarians, administrators, and students. Individual interviews and focus group discussions were conducted at eight secondary schools (four in Florida and four in…
Descriptors: Critical Viewing, Focus Groups, Interviews, Mass Media Use
Atkin, Charles K.; Greenberg, Bradley S. – 1974
A study was made of the reactions of 544 Tallahassee high school students to a public television series, "Today in the Legislature", which presented segments of a session of the state legislature of Florida in six 50-minute programs. The main goal was to determine the major effect of mass media on political knowledge and its influence on…
Descriptors: Adolescents, Communication (Thought Transfer), Educational Research, Educational Television