Water use has become increasingly contentious as the population grows and water resources become scarcer. Recent media coverage of agricultural water use has brought negative attention potentially influencing public and decision makers' attitudes towards agriculture. Negative perceptions could result in uninformed decisions being made that impact…

In the information rich society of the 21st century consumers have had access to many different communication channels where they can find information about agricultural topics. Individuals seek information that fulfills their needs and opinion leaders have been identified as a solution to communicating with audiences about complex topics.…

Global conflicts have rapidly made water the most contentious issue in the world today. Considering water drives health, industry, recreation, and the agricultural food system it is no surprise that it has become such a hot topic. As a result, the general public has an increased interest in water-focused policy; policy that can have a large impact…