Water availability issues have plagued many regions around the world and is viewed as the top issue facing the world. As a result, encouraging water conservation has become a priority for agricultural communicators. Previous research suggests strategically framed messages can impact attitudes about water conservation, but whether this change is a…

Extension professionals can play a role in addressing water scarcity issues by helping home landscape irrigation users to conserve water. This study used survey research to examine the relationship between several variables, including attitudes, subjective norms, perceived behavioral control, personal norms, demographic factors, and past…

Water is a scarce resource in Florida. There is an immediate need to reduce the stress on water resources and make the availability of water more sustainable by encouraging engagement in water conservation among the residents of Florida. This study examined how the future intentions of high water users in Florida to conserve water outdoors were…

Human reliance on water has led to water issues globally. Although extension professionals have made efforts successfully to educate the general public about water conservation to enhance water resource sustainability, difficulty has been found in reaching high water users, defined as residents irrigating excessively to their landscape irrigation…

Targeted agricultural education programs can play a role in solving complex water issues. This article applies importance-performance analysis to examine dimensions of water resources that may inform local water conservation campaigns in the United States. The purpose of this study was to generate a deep understanding of home irrigation users'…

Changing individuals' behaviors is a critical challenge for Extension professionals who encourage good irrigation practices and technologies for landscape water conservation. Multiple messages were used to influence two predictors of behavioral intent informed by the theory of planned behavior, Florida residents' (N = 1,063) attitude and perceived…

Opinion leaders are persuasive in convincing others within their social networks to adopt certain opinions and behaviors. By identifying and using opinion leaders, agricultural educators may be able to leverage individuals who have influence on others' opinions, thereby speeding up the adoption of new practices. In this article, we review a…

In the past several years Cooperative Extension has focused on developing educational programs that address water conservation, specifically for individuals using exorbitant amounts of water, with limited success. However, few research studies have examined how the way people think, including their critical thinking styles, can be used to inform…

Undergraduate students should be able to identify relationships between agricultural and natural resources (ANR) issues to be prepared for ANR sector jobs. The purpose of this study was to determine if communication courses focused on teaching about ANR issues influenced students' understanding of the relational nature of these issues. A…

Research has found levels of engagement in environmental behaviors and participation in Extension programming around environmental issues are directly associated with political affiliation. Democrat and Independent parties encourage members to vote for stricter environmental regulations, such as water conservation efforts, while Republicans…

Sustaining water resources is a primary issue facing Florida Extension. The study reported here identified how experience with water issues and familiarity with water policies affected individuals' engagement in water conservation behaviors. A public opinion survey was conducted online to capture Florida residents' responses. The findings…

Global conflicts have rapidly made water the most contentious issue in the world today. Considering water drives health, industry, recreation, and the agricultural food system it is no surprise that it has become such a hot topic. As a result, the general public has an increased interest in water-focused policy; policy that can have a large impact…