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Direct linkMead, James A.; LeMay, Stephen A.; Hawkins, Richard R.; Morgan, Felicia N.; Allman, Helena F. – Marketing Education Review, 2021
The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstrate marketing knowledge while engaging with the local business community. Under the guidance of a faculty advisor, students are tasked with developing…
Descriptors: Marketing, Business Administration Education, Community Involvement, Student Projects
